Your experience as a consumer on Groupon.com relies heavily on the inventory of deals and coupons supplied by the Merchants. Merchants are the backbone of Groupon.com. Spas, restauranteurs, photographers, car washes and even helicopter rides are among many business that rely on Groupon for marketing and new client growth.
Majority of the Merchants start their marketing campaigns with just one single deal. A typical Spa may offer around fifty different services in person. However only a manicure or a pedicure may be listed on Groupon. We set out to improve the Merchant experience to entice them to increase the listing inventory.
Every additional service listed on Groupon would double the inventory. This would also have a direct impact on revenue. However, having more inventory doesn't always translate in more purchases. We partnered with internal data analysts to build a guided experience to help Merchants make smart pricing decisions.
As a lead designer on this project I was responsible for designing initial concepts and prototypes. I worked with a PM to define the experience, provided an outline for the research study and participated in the interviews. I worked with data analysts to understand what decisions Merchants have to make. I designed, prototyped, tested and launched multiple concepts.
Full details are coming. Below are some screenshots of various states and iterations. Please check back soon.
I am currently applying for Product designer or UX designer roles. Please feel free to send me any remote, hybrid or Chicago based opportunities.
I am planning to write more about my design process.
